Hearst Integrated Media
300 West 57th Street
New York, NY 10019-5239
jhamill@hearst.com
Jeff Hamill, Senior Vice President, Advertising Sales and Marketing, Hearst Integrated Media
Hearst Integrated Media, Hearst Magazines’ corporate sales and marketing unit, brings a unique three-step process to the way we craft opportunities for each client. A thorough analysis of a client’s brand personality and objectives and the relevant Hearst resources and opportunities, known as BrandStorming, leads to a customized strategic program. The ConneXt process utilizes strong traditional and non-traditional media and marketing channels, bringing scale, efficiency, sophistication, and maximum use of the exceptional connection between our brands and their audiences. Performance+ ensures measurable performance against program objectives so that creativity and innovation remain tied to brand goals and deliverable results.

Programs have spanned a wide spectrum of product categories, using a diverse range of media and platform vehicles and including: multimedia, database, event marketing, special sections and custom publishing.

Hearst Magazines also encompasses magazine Brand Development and Licensing and Direct Response Advertising.

Direct Response Advertising
300 West 57th Street
New York, NY 10019
(212) 649-2920
mhayes@hearst.com
Mary S. Hayes, Vice President & Director of Direct Response Advertising

The Corporate Direct Response Advertising Dept. handles all the direct response advertising for Hearst's magazines. Direct Response Advertising includes all advertising that sells product direct to the consumer via print.